Capitol: Profile -- Data și ora publicării: 04.03.2019 12:11:54

MIPTV-NEW SERVICE / MIPTV 2019 INTRODUCES MIP BUYERS EXCHANGE A NEW PLATFORM FOR CUSTOMISED ONE-ON-ONE MEETINGS

Bucharest / 4 Mar 2019 / MIPTV announced mid February the creation of a new service to facilitate the sales and pre-sales process: the MIP Buyers Exchange, during îts' MIPTV, the international market for content development and distribution, announced in Cannes, France, from 8-11 April 2019.

The MIP Buyers Exchange is a new curated programme to provide exhibitors with additional pre-scheduled buyer meetings according to their specific needs, a press release says. This online service has been designed to complement existing schedules with additional recommended one-on-one meetings to discover and connect with a selection of qualified buyers based on pre-determined preferences.

“The MIP Buyers Exchange has been developed to complement exhibitors’ schedules with additional targeted one-on-one meetings. This accelerates the process of making new contacts from different countries and genres in a fast-changing industry,” said Laurine Garaude, Director of TV at Reed MIDEM, which organises MIPTV. “Pre-arranged agendas are an integral part of Reed MIDEM’s regional content events, MIP Cancun for Latam and MIP China in Hangzhou, and have proved very popular and effective.”

MIPTV release noted "the new service is being met with great enthusiasm and over 160 exhibitors have already signed up". MIPTV exhibitors in mid-February included: A+E NETWORKS, ALL3MEDIA INTERNATIONAL, BETA FILM, CAKE ENTERTAINMENT, CANAL+ GROUP, CARACOL TELEVISION, CINEFLIX RIGHTS, CJ ENM, ITV STUDIOS GLOBAL ENTERTAINMENT, KESHET INTERNATIONAL, LAGARDERE STUDIOS, LIONSGATE ENTERTAINMENT, MEDIAPRO, MEDIAWAN, NBCUNIVERSAL INTERNATIONAL, NEWEN DISTRIBUTION, NHK ENTERPRISES, RAI COM SPA, RECORD TV, SKY VISION, TELEVISION FEDERAL, VIACOM INTERNATIONAL STUDIOS, WARNER BROS. INTERNATIONAL TELEVISION DISTRIBUTION, ZDF ENTERPRISES, ZEE ENTERTAINMENT ENTERPRISES.

MIPTV (8-11 April 2019, Cannes) is one of the leading international markets for content development and distribution, held each April, and attended by some 10,000 professionals from across the international TV and digital entertainment ecosystem.

MIPTV is preceded by the biggest weekend in unscripted content (6-7 April 2019), comprising MIPDoc, the world’s largest screenings library, conference and co-production marketplace for the factual community, and MIPFormats, the discovery showcase for the global formats community.
(MEDIA EXPRES)

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